Of Facebook's +500 million members how many do you think are prospective buyers of your product or service? This technique is the least annoying, most efficient free way to engage them. This lead generation technique involves reaching out to habitancy on Facebook who have recently posted a status message which indicates they may be curious in your product or service.
Facebook Search
Facebook Friends
Come up with a list of short phrases habitancy might enter as their Facebook status if they were a prospective customer of your services, here's an example table:
- Your Profession - Status crusade Phrase
- Attorney - Hire an attorney
- Realtor - Sell my house
- Business Financier - Need an investor
Facebook itself is categorically one of the biggest crusade engines on the planet with passage to crusade the many millions of profiles, pages, groups and status updates occurring at any given time. So type these the phrases into the crusade field across the top of Facebook. When you type them in a drop down of results will appear, don't click these, click at the lowest of these results where it says See for Results for... (Your crusade phrase).
Facebook Posts by Everyone
Click Posts by every person on the left hand side of your screen. This will display every person on Facebook with a group profile (Far too many) who has the phrase your searched in their status update. For a tasteless phrase like 'hire an attorney' you will get dozens of results (potential leads) a day. In an fascinating move to limit spam Facebook only displays one page of crusade results for each phrase. If you want to more specifically target a status crusade than do your crusade in duplicate quotations "Hire an attorney".
Message Results
Send a Facebook message to the person. Obviously they don't know you but most of the time they will assume you are a friend of a friend and be happy to talk to you. The message you send should have the following qualities:
- Short - long messages will Not get read
- Use their name 'Hey Chris'
- Specifically tailored to their need (based upon the info in their status modernize or publicly illustrated on their Facebook profile)
- Mention your solution to their problem
- Contain No links
Here an example message,
Hey Chris,
I saw you were in need of a enterprise attorney. I'm an Ip attorney with 5 years of experience. Can you tell me some more about your situation?
Best Regards, John
Tip for addition Effectiveness: What you right on don't want to do is message every someone that gets returned as a result. You want to think their Facebook status post & any information ready publicly on their profile to determine if they are a realistic prospect.
Warning: If you message too many unknown habitancy every day Facebook will red flag you as a devious marketer (Which you are!) and disable your account. This can be thoroughly avoided by production sure that every someone you message is a realistic expectation for your product or service. Your message to them should be convention and relevant sufficient to them that you will get a 30% - 50% response rate. Don't message more than 10 habitancy a day. If you are doing more then get another verified Facebook account.
Marketers and sales habitancy of the internet: Please use this technique for good Not evil. If too much spam occurs because of this technique Facebook will shut down the crusade Posts by every person function and cut off this fountain of hot leads.
Facebook Status Lead Generation Technique
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