This description covers how to use Facebook as an sufficient marketing tool in your salon or day spa and how it can help your salon generate new clients, more repeat visits from existing clients, and boost your retail sales. Before I get into how Facebook will help grow your business lets take a look at some interesting facts:
- Facebook has 350 million active users
- More than 2.5 billion photos uploaded to the site each month
- More than 3.5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week
- Average user spends more than 55 minutes per day on Facebook
- More than 700,000 local businesses have active Pages on Facebook
- Average user becomes a fan of 2 Pages each month
- The mean user has 130 friends on the site.
Facebook Friends
Facebook has become the fastest growing group media network the world has ever known. Using Facebook in your salon gives you an immediate and sufficient way to share data about your business with your clients and inherent clients. In fact, I warrant that most of your clients are already using Facebook on a regular basis.
With Facebook boasting 350 Million active users, it is the best platform to get your message out to as many inherent clients as you can in the quickest way inherent and for the least whole of money. But what do you say and how do you say it? In this description I will share with you some easy steps to use Facebook for your salon or day spa.
- Set Up A Facebook FanPage - this is separate than a regular Facebook list as FanPages are specifically designed for businesses whereas regular Facebook pages are designated for individuals. Your FanPage should have all your business data along with the services you offer, a menu of prices, links to your website and all your caress information. I also suggest along with your assistance vision, defining your culture and informing clients of the caress they will get when they visit your business. For an example of a FanPage visit our page by clicking here.
- Include Pertinent Information.Your FanPage is your virtual salon, below is the most leading data to comprise on your page:
On you front page, Aka your "Wall," you will want to post all your business data along with a paragraph about your salon or spa culture, your address, phone whole and web address.
Photo Tab - this is the place you will want to post photos of your salon, staff and, most importantly, examples of your concluded work.
Video Tab - Post videos of techniques, tips & stock information.
Promote Your Page To Ger Fans. You build your fans list just like you would in any business...advertise! Let your clients know you have a FanPage. I suggest communicating your Facebook nearnessy on your website-there are icons available that you can put on your site and link to your FanPage. If you want an example visit our site salonsuccessstrategies.com. comprise you icon in your email communications, and comprise your Facebook data in your printed marketing materials. Facebook also has advertising available on their site that is very affordable.
Once you have your FanPage set up remember to use it to post promotional and educational data about your business.
Facebook Marketing For Salons & Spas
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