Facebook has come to be one of the most cutting edge platforms to grow your business. Lets face it...there are a lot of citizen spending a lot of time on there! And best of all its Free. But it can be a little confusing as to how to best set up a company on Facebook.
There are 2 main options for hosting your company presence on Facebook ~ a Fan Page or a Group. In some ways a group and fan page are similar, but there are some distinctive differences to be aware of.
Facebook Friends
Fan Pages
Fan pages are used to promote people, celebrities, groups of people, businesses & more. They are created to increase promotion, attract supporters, and commonly increase awareness & online presence and of policy interaction with customers and potential customers. The 'Marketing' of the person or group being promoted through a Fan page happens in a range of ways.
1. When a person 'likes' a fan page, that relationship is posted on their wall and then shown in the Home Page feed for others to see. Then friends of that person click on the page just associated with...and so the amount of followers grows.
2. You do not need to be a Facebook user to view a Fan Page. A person may supervene a link from somewhere eg. A website and look you up on Facebook from in any place in the world.
3. These pages are not private pages...so anyone can way the data on a single page even if they haven't 'liked' it as such. (If you aren't sure what all this 'liking' is its Facebook's new way of 'becoming a fan' of a page. Where a person once became a 'fan' they now come to be a 'liker').
4. Its easy to post a link to a fan page over other Facebook pages...putting the pages name in front of dissimilar groups of people.
A page is easier to conduct and has less limitations & more options to customise & increase functionality than a group. A page is run by 'admins' who can be changed when required, and allows those who've been added as an admin to make changes and post on the wall of the page & commonly conduct the page and its happenings.
Facebook Group
As the name implies, a Group is more designed for socialisation and interaction in the middle of Members who have been brought together for a purpose. A group is run by 'Administrators' who can turn information, photos etc and accept Members.
There are a amount of options with a group, including manufacture it a private done group where Members can discuss sensitive and confidential information. citizen would need to invite to join these kinds of groups.
There are a few benefits of creating a group for your business. One benefit is that you can send an email to group members. This is especially handy if you are offering free training, specials, events etc.
Important Note: Be true how much data you send. You don't want to Spam someone's mailbox so much that they take off themselves from your group. None of us like spam, so make sure what you have to say is important. I would advise no more than 2 messages a week, so make them count!
Facebook Advertising & Promotion.
When it comes to paid advertising on Facebook, you cannot advertise a Group. You will need to refer citizen to an exterior Blog or website and send them back to your Facebook group from there. A Fan page though can actually be associated to Facebook advertising. Many times citizen will need to be invited to join a group (though some citizen will just join if they like what they see).
Make an informed Decision.
Before manufacture a decision for your company on whether to generate a Fan page or Group its important to narrate what you're objectives are for the page...what you want to achieve. A lot more can be done with a Fan Page in regards to adding functionality, where as a Group may be the rejoinder if you don't need any of that, and its just a means to bring citizen together for one purpose.
One of the best ways to help determine the differences in the middle of a Fan Page and Group, is to actually go check some out. See how they work, how they look and how they function..and make an informed decision from there.
Nicole Jones
Facebook - Fan Page Versus Group
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